Here at The East West Way we combine ancient holistic insights with modern science to bring you powerful natural products designed to support busy contemporary lifestyles. We take an inside-out approach to health and wellbeing, focusing on addressing the root cause behind symptoms rather than sticking-plaster remedies. But an integrative, holistic approach doesn’t just have to focus on our inner health – it can extend to our beauty routines, too.
What is holistic hair care?
‘Holistic’ means interconnected, to take a ‘whole’-istic view of a person or condition – and that’s exactly what holistic hair care products do. Rather than simply cleansing or moisturising the hair, holistic hair products go deeper, containing ingredients which nourish from within and have a positive impact on our overall health. For this reason, they tend to be well-suited to people who are struggling with common concerns such as hair loss, dandruff, scalp irritation and breakage – but absolutely anyone can benefit from switching to a holistic hair care routine.
Holistic hair care products are usually formulated using the wisdom of ancient medicinal philosophies and herbal treatments. Many of these traditional remedies have been used for thousands of years to promote beautiful, strong and healthy hair and now they’re becoming available on the mainstream market.
4 reasons to try holistic hair care
1/ Improved hair health
Clean, holistic beauty products are better for your hair in many different ways – as they contain natural, non-toxic ingredients which actively support hair health. Conventional hair products can contain a high amount of synthetic, chemical-based ingredients which can negatively affect our hair and scalp – and can be common culprits behind dry, brittle strands and breakage. If you want to improve the health of your hair, opting for a holistic, natural hair care routine is one of the quickest and easiest ways to see a noticeable difference. Usually you will see a change to your hair health within 4-6 weeks, or as the next hair growth cycle moves through.
2/ Lower toxic load
We’re now exposed to thousands of toxins each and every day – with women coming into contact with seven times more toxic ingredients than men on a daily basis. This is partly due to the higher number of beauty products we apply – many of which contain less than desirable ingredients. Holistic haircare brands tend to feature natural, clean formulas which won’t contribute to your toxic load. Actively paying attention to the toxins you come into contact with on a daily basis can support many different areas of health – from mood and digestion to hormone balance. If you want to discover the impact of lowering your toxin exposure you can find out more about toxin-free living on the blog here:
3/ A more sustainable choice
It’s not always the case, but on the whole holistic hair care products tend to be produced by companies who are more conscious about their impact on the environment. As their ingredients are often predominantly natural (or 100% clean), they don’t have a knock-on effect on the health of the planet like most commercially available beauty products do, some of which contain ‘forever chemicals’ which affect aquatic life, plants and animals. For an extra sustainability boost look for packaging which is fully plastic free or BPA free wherever possible.
4/ Soothe scalp and hair loss issue
Many of us spend a lot of time, effort and money on our skincare routine – but paying attention to our scalp is just as important. A healthy, balanced scalp is absolutely essential for healthy hair growth – but many of the haircare products on the market today negatively impact upon the delicate skin in this area. If you’re struggling with a dry, itchy or flaky scalp, 
often have irritation or congestion or have issues with hair loss, an imbalanced scalp pH or undernourished scalp may be the cause. Clean, natural hair care products gently cleanse and remove dirt, debris and pollution from the scalp without stripping it of its natural oils.
Longer, stronger hair with Lush Locks
Our revolutionary Lush Locks blend is formulated with the wisdom of Ayurveda and modern scientific insights to bring you a powerful, holistic hair care regime which offers full-spectrum support for beautifully healthy hair. pH-balanced and gentle featuring angelica root, argan oil, probiotics and shea butter, Lush Locks shampoo and conditioner remove environmental free radicals, reverse damage and cleanse bad bacteria for hair that looks and feels strong and shiny.
Shop the collection here
